In October 2022, Elon Musk paid $44 billion to buy Twitter — almost certainly an overpayment — and he promptly made significant changes that plunged the company into chaos and sent its ad business and valuation into a tailspin. Two and a half years later, Musk appears to be getting close to performing a minor miracle: The company, which is now known as X, may once more be worth approximately what he paid for it. Bloomberg on Wednesday reported that X is in talks to raise money that would value the company at $44 billion. Bloomberg cited unidentified sources who acknowledged that the ongoing negotiations might fail, and it is unclear whether X will actually fetch that valuation. But the report coincides with a sudden turn in fortunes for X. After hate speech surged on the platform and ads were seen running alongside pro-Nazi content, major advertisers, who had largely abandoned X, have begun to return. (X made several pro-Nazi accounts ineligible for ads following advertiser departures.) A remarkable endorsement from two widely recognized brands is the rumored reinvestment in X campaigns by Amazon and Apple. According to a number of recent reports, the brand’s stabilization assisted a group of bondholders, whose investments were deeply underwater, in selling billions of dollars worth of X debt earlier this month for 97 cents on the dollar, albeit at extremely high interest rates.